SEO is an acronym for search engine optimization. It is one type of technique or process or secret science for optimizing website pages in order to make them search engine friendly for getting higher position in search engine result pages (SERP). Search engine optimization helps in increasing visitors to a website, in order to achieve high quality organic, natural and free traffic as well as increasing visibility in the search engine results.
Google has it’s own search algorithm and what type of results will be displayed in Google search engine result pages are totally depends on Google algorithm. Google algorithm has it’s own secrets, although Google doesn’t forget to share their updates, recent changes or important bugs on the social media platform. In this tutorial.
Types of SEO
Search engine result pages are divided into two different categories.
What is organic SEO?
Organic search results are also known as free or natural results that results are based on search engine algorithm. There is no way to pay any money to search engine to display results. Search engine algorithm displays their results on the bases of their different ranking factors.
Especially organic results are displayed by the search engine, those are much trusted, user-friendly and highly relevant to the user search query. If talks about Google, is displayed the most authoritative website or web pages for search engine result pages.
SEO word belongs to ranking, your website higher up in the organic search results.
Paid results are also known as pay per click advertising or AdWords ads
How does the search engine works?
The search engine performs below-mentioned activities in order to achieve quality results.
Crawling is a simple process of fetching all web pages linked to a website. This process is done by software, it’s known as a crawler, spider or google bot.
Google Bot (Crawler) begins the process of crawling to find a list of web pages link to link and bring data from last crawled and previously submitted sitemaps by the website owner, collect these all web pages data and send back to Google’s server.
This crawler software pays more attention to new websites, existing website designing changes, dead links, etc.
This computer-generated software named Google bot is responsible behind the crawling process. Also, decides which pages to crawl, When to crawl, how often and how many pages to fetch from website.
Further, Google offers a tool to the website owner for better crawling and indexing process. It is known as Google search console. Website owner easily processes to their websites and find the necessary help from Google.
Apart from this, it helps in opt-out from crawling result pages with the help of Robots.txt.
How to check crawled pages?
Process of indexing starts with the crawler while crawling to web pages. Google Indexing to whole website pages which are previously fetched by the crawler. Google bot render the web page and store the copy of the website in google’s server, works the same as a web browser. Storing the copy of the web page is also known as caching.
Google take note of key signals, it means to identify the words and expressions that best describe the web page and assigning that for particular keywords.
You have the power to check your cache version, how often google index website pages.
Google and Yahoo change their algorithm dozen of times to provide better user-friendly search results to their website visitors.
If you find any type of major change in traffic or ranking, It must be due to algorithm update or something else outside of your control.
What is search engine ranking?
While you typing any query in the google search bar to get particular information. For example “best coffee shop in Ahmedabad”. Google search engine displays thousands of web pages which are relevant to your search query. The position of that particular web pages shows the page rank. If your web page is showing on the first position then you will be rank for #1 position and its proof that your keywords are well targeted and the web page is highly optimized with SEO friendly practices. Visitors are most likely to visit top 10 results displayed by google search.
Types of SEO activity?
There are two types of SEO activity:
On Page SEO
Off Page SEO
What is On Page SEO?
The ranking and traffic of the website is decided by on page SEO factors. On page optimization refers to all the measures done by SEOs ranking factor within the website to improve the ranking of a site in search engine result pages.
On Page SEO Factors
- Evergreen high quality, grammar, and plagiarism free content,
- Keyword placement in content
- Put high-quality images and video
- Image ALT tags
- Meta title
- Meta keywords
- Meta description
- Canonical tag
- Structured Schema (Person, Local Business, Website, Company, Organization, Article, Etc.)
- Proper heading tags (H1, H2, H3, H4, H5, H6)
- Open graph meta tags
- XML Sitemap Submission
- Create a Contact Us page for leads
- Create good About us Page for authenticity
- “Copyright @2019” in the footer
- Mobile friendly test (Google Mobile-Friendly Test Tool)
- Side speed test (Google Page Speed Insight Tool)
- Add AMP(Accelerated Mobile Pages) to your website
- Put Social Media Icons
- Robots.Txt Optimization
What is Off Page SEO?
Off page SEO plays an important role in SEO along with on page SEO activities. Off page SEO activity performed outside of your website. It is a technique to build quality link building process, generate the high-quality inbound links pointing towards your website.
Types of Off Page SEO Activities
- Guest Post Submission
- Guest Infographic Submission
- Infographic Submission
- Social Bookmarking
- Ping Submission
- Forum Submission
- Directory Submission
- Classifies Submission
- Business listing
- Article Submission
- Question and Answer Posting
- Image Submission
- Document Submission
- Social Media Engagement
- Video Submission
- Web 2.0 (PBN)
- Optimize Google My Business Page