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Why Is It Common For Companies To Think Of Themselves In Terms Of A Funnel?

  • Because flywheels were only recently invented, but funnels have been around for much longer.
  • Because funnels are powered by gravity, just as businesses are anchored by revenue.
  • Because companies that don’t use the inbound methodology are inherently funnel-shaped.
  • Because many business charts show conversion rates, and those charts are often shaped like a funnel.
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