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60% Of A Buyer’s Purchase Decision Has Already Been Made Before Even Talking To A Sales Representative. What Does That Mean For Inbound Sales?

  • Sales representatives must evolve their selling to keep up with customers’ buying habits.
  • Buyers are more educated, so there’s less work for the sales representatives.
  • Sales representatives need to push and sell harder to convince buyers to make the right decision.
  • Sales representatives should keep this in mind, but this doesn’t change the way the world should sell.
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